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The Sage Advice Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

Apr 28, 2015

To successfully run a business with your best friend, you have to like each other (a lot) and love what you do.

Heather White and Lori Joyce have the recipe down pat. They met working retail in Victoria, BC, when they were just 15 years old and often talked about what it would be like to own a company together someday. Time had other plans; after high school, Heather moved to Calgary to work in the fashion industry (putting that retail experience to work), and Lori went on to earn her degree in animal biology (…which had little to do with retail). Eventually, they both moved onto sales jobs in various industries, their teenage dream of company ownership fading into the past.

That’s how Cupcakes by Heather & Lori was born.