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The Sage Advice Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

May 23, 2014

In this episode Ed Kless interview Greg Conderacci, founder of Good Ground Consulting.

For more than three decades, Greg has been using the magic of communication to help people lead happier, more productive and more rewarding lives.

He helps organizations and teams discover and defend their Good Ground – the fertile market niche where their productivity peaks. In other words, he helps them answer their clients' question, "Why should I do business with you?"