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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

Feb 21, 2022

Across three episodes, Jeff Richards and David Beard from the Sage CRM team talk with Jeff, MD, from our partner AW Cape (that's who specialize in delivering CRM and accounting solutions across the South African region.

In this episode, we talk to Jeff about other successes they have with Sage CRM, why centralizing support of customer support is critical, the importance of evolving process improvements, and what he would like to see appear in the product to support new ways of working.