Feb 2, 2023
Steven Grasse
is the founder of Quaker City Mercantile and the creator of
Hendrick’s Gin, Sailor Jerry Rum, Art in the Age Spirits, and
Tamworth Distilling, among many others. He has also helped revive
legacy brands such as Narragansett, Miller High Life, Guinness, and
Pilsner Urquell. His previous books include The Evil Empire:
101 Ways That England Ruined the World, Colonial Spirits:
A Toast to Our Drunken History, and The Cocktail Workshop:
An Essential Guide to Classic Drinks and How to Make Them Your
Own. His new book, with Aaron Goldfarb is Brand Mysticism: Cultivate Creativity and
Intoxicate Your Audience
Outline
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Introducing Steve Grass. 0:02
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Why do you do what you do? 0:53
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How I create in a similar way that bands create music. 2:47
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The interesting life comes from getting off the internet. 4:17
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If you don’t read interesting things, where do your interesting ideas come from? 5:26
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Who is a hero of yours and why? 7:16