Aug 26, 2020
Inspired by our VeraSage Colleague, and former guest on The Soul of Enterprise, Tim Williams, join Ed and Ron for a wide-ranging discussion on strategic positioning. Your organization NEEDS to be able to answer these questions:
Is your company distinguished by a set of unique services and capabilities?
Do you focus on what you do best and form strategic alliances for the rest?
Do you have a clear set of criteria for identifying prospective customers based on your positioning?
Do your people have a clear understanding of your positioning strategy?
Does your positioning strategy provide differentiated value in the eyes of the customer?
Does it allow you to create and capture more value through superior pricing?