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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

Aug 23, 2013


Customer needs and priorities change over time. The customer's buying process changes over time, and customers have far more access to information than ever before. Customers are more sophisticated today, and the majority of customers are well into the buying process before we even get a chance to talk with them. The sales process requires real innovation to truly create real value for customers, and to stay ahead of competition.


Dave Knorr is a founder and principal at LDK Consulting, Ltd. LDK Consulting has been developing and delivering content, training, coaching and mentoring for Sage and Sage partners for over two years, and is the creator of the NEW Sage Sales Academy. With over 50 years of successful experience in sales and sales management, the LDK team tailors that experience to your unique business.