Preview Mode Links will not work in preview mode

The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

Nov 3, 2022

André Höfer has been with Sage for 12 years, the last six as Marketing Director for Sage in Germany. He works with incredibly talented people to connect future customers with Sage. André's role as an agile marketing leader, coaching mindset and skills that enable innovation. Before Sage, he worked in various roles in marketing and sales for a German newspaper publisher and started his career at BMW Group. André resides in Leipzig, Germany, with his wife and 2 kids. His passion for old motorbikes, led him to restore 70-year-old BMW R35 from scratch.
  • Introducing André Höfer, marketing director for Sage in Germany. 0:02
  • What is growth hacking in marketing? 0:55
  • Trying 100 things and learning and learning. 2:59
  • How growth hacking helps you to find the best way to connect with prospects. 3:52
  • How to get more reviews from your customers. 5:38
  • Who is André hero and why? 7:34