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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

Feb 23, 2023

Kristina McKean is the founder of The Elephant Project, a philanthropic toy company that has helped save hundreds of elephants worldwide by donating 100% of its net proceeds to global elephant rescue efforts. To date, Kristina and The Elephant Project have helped aid in the rescue and protection of hundreds of elephants, while fostering numerous orphaned elephants, increasing family education around the ethical and physical complexities of elephant tourism, and delighting children the world over with her adorable SaveUs™ branded collection of plushies.
  • Kristina McKean Why.  0:02
  • I felt compelled to do something to make a difference. 0:58
  • Riding elephants is not ethical. 2:20
  • Can these rehabilitated elephants be reintroduced into the wild or is it difficult? 3:42
  • What is the best way to help protect elephants in the wild? 5:16
  • Who is Christina’s hero? 7:24