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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

Jun 9, 2021

Ten Factors of Price Sensitivity
Thomas Nagle identifies ten factors affecting price sensitivity in their book, The Strategy and Tactics of Pricing.

  • Perceived Substitutes Effect

  • Unique Value Effect

  • Switching Cost Effect

  • Difficult Comparison Effect

  • Price Quality Effect

  • Expenditure Effect

  • End-benefit Effect

  • Shared-cost Effect

  • Fairness Effect

  • Inventory Effect