Apr 30, 2019
Rob May is Managing Director and founder of ramsac. He specialises in cybersecurity, business, and technology strategy. He is an experienced industry writer, author, and spokesperson. He is the Institute of Director’s Ambassador for Cybersecurity, a TEDx, Keynote, and International Business Speaker. He believes...
Apr 29, 2019
Apr 26, 2019
Apr 25, 2019
Apr 24, 2019
One of the most innovative pricing strategies that should be in every firm’s pricing stack is the TIP clause. Most feedback that firms receive on pricing is negative (“Your price was too high”). Or it is ambivalent: “Your price was just right.”