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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

Aug 23, 2013


Customer needs and priorities change over time. The customer's buying process changes over time, and customers have far more access to information than ever before. Customers are more sophisticated today, and the majority of customers are well into the buying process before we even get a chance to talk...