Jun 9, 2021
Ten Factors of Price Sensitivity
Thomas Nagle identifies ten factors affecting price sensitivity in their book, The Strategy and Tactics of Pricing.
Perceived Substitutes Effect
Unique Value Effect
Switching Cost Effect
Difficult Comparison Effect
Price Quality Effect
Jun 2, 2021
Charles Cooke is the senior writer for National Review. A graduate of the University of Oxford, at which he studied modern history and politics, Charles is a frequent guest on HBO’s Real Time with Bill Maher and has broadcast for the BBC, MSNBC, Fox News, and Fox Business. He immigrated to the United States in...
May 21, 2021
Patrick Reasonover is the lead Producer on They Say It Can’t be Done. He previously produced the award-winning feature-length documentary Of Dogs and Men. He is co-creator and producer on an animated comedy web series based on the NY Times bestselling book series, “The Politically Incorrect Guides,” also to be...
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A proven results-oriented finance and operations executive, Leah has 20 years of experience supporting agency leaders develop and achieve strategic plans that lead to consistent growth and award-winning client work. She has advised C-level execs at the operational, regional, and global levels on issues of...
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Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.